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  • by Dave Kuettel
  • posted on March 26, 2014
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Driving Lessons

Lessons to Drive Your Brand Never take things personally. Indicate to others your intentions. Leave yourself an out. Look as far down [...]

  • by Dave Kuettel
  • posted on March 25, 2014
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The New Definition of Design

Communicating through visuals. Simple. But today, as the number of communication channels continues to expand, we are coming to understand [...]

  • by Dave Kuettel
  • posted on March 25, 2014
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Marketing verses Merchandising – The Battle Over Creative Ownership

Merchandising is the business of buying and selling goods. Marketing is the business of bringing value to customers through relationships. [...]

  • by Dave Kuettel
  • posted on February 6, 2014
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Singularity and Super Bowl Ads

For the first time in awhile, Sunday’s Super Bowl ads were definitely more interesting than the game. (Poor Peyton Manning…) So, [...]

  • by Dave Kuettel
  • posted on February 5, 2014
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Creativity versus Conformity

The tension between creativity and social conformity is an age-old conflict. When we come into the world as newborns, our parents are [...]

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